How does your company measure success?
SOME MEASUREMENT CRITERIA
Impressions: the estimated number
of readers exposed to your message.
Value as Advertising: tells you
what print space and air time are worth as paid advertising.
Messages: themes that position a
company and/or its products as leaders in their field.
Quality Rating: point value system
used to determine the effectiveness of a campaign.
Tone of Coverage: whether the
reporting slant is favorable or unfavorable.